When the mowing season slows down, it’s a good time to look around your lawn care business and see what things you can do to improve. A simple step you can take is to create a website to promote your business online. Sometimes the difference between success and failure or doing ok versus doing great can really come down to tweaking a few things here or there. A little improvement can many times result in a great return.
I recently had a discussion with a landscaping business owner who had previously managed to pull together a single page website. When he put the site up, he simply didn’t have much time to work on it, so there it stood as a single page for the entire year. Now he was looking to improve upon it and was looking for suggestions.
Some of the initial thoughts I had for him was to add a few more simple pages. Pages such as services, a photo gallery, testimonials, about us and a contact us page are good for starters. But if you have more time, you really might want to include a blog on your website. This will allow you to talk about different lawn issues you find are most common in your area. You also might want to show off the different landscape projects you have worked on and show some photos that you took through the construction phase.
Another tip I have found that has worked well is to include a photo of your lawn care equipment. This is especially handy when you offer landscape or excavation work. When a potential lawn care customer reviews your webpage and sees all the equipment you have, it will get them thinking about the different projects they could use around their property.
For instance, do you have a wood chipper? Include a photo if it. This will get the customer to think about the tree limbs or brush they could use chipped. Do you have a backhoe? It may get them to think about digging up those overgrown bushes in their front yard. You will be amazed at the different requests customers come up with when they see what you can offer and they can fill out a contact form on your website.
