I’ve arrived on your site. Do I wish to stay? It takes merely seconds for visitors to decide whether or not to leave your site or stay. Are you able to influence their decision? Are you able to keep them clicking? Yes, you are able to. Good blog design answers visitor questions clearly and quickly. Here are some stuff that visitors typically need to know when they arrive at your site.
Performs this site look credible and professional? People process visual information faster than verbal information. Like it or not, people make first impressions of you depending on the body language as well as your clothes, before they can begin to talk to you. On the internet, it’s the same. You’re your site. What your site looks like determines a visitor’s first impression of who you are and how professional and credible you are.
Does the info here solve my problems and answer my questions? You will find very few individuals – except maybe your family – that actually cares that which you do. Actually, telling people you’re a so-and-so only invokes preconceived ideas of what they think a so-and-so is. Labels trigger associations in people, that are most often false. So don’t label yourself. Instead, transform it around as to the people do worry about: their own problems and questions. That is what most people take presctiption the net for: education and information. Give that for them. Tell them not that which you do, but what problems you solve as well as for whom. Then share your expertise. Individuals will come running for more.
Who’s the person or people behind the company? Don’t hide behind your company name! People need to know what you are. They would like to be confident that there is a real person behind the promises. Transparency is essential in creating trust. And trust is crucial if individuals are going to work with you.
What do you want me to do here? People get confused easily on the web. You’d be surprised at the number of people leave a site and do not buy a product or service just because they cannot locate fairly easily how to get it done – or even that they CAN do it! Make it easy for them. Lead them through your site with calls to action or “go here next” guidelines on every page. For instance, following a blog article, give links to articles on related topics. After an “About Us” page, claim that they visit the page about the services you provide, download your special report; or purchase your product. The details will be different together with your situation, but the principle is the same: guide visitors using your site, rather than leaving it to chance.
How do i contact you? Let visitors know how they are able to contact you. It’s partly a problem of creating transparency and trust; and partly only a matter of which makes it abundantly clear and simple for people! If you’re concerned about spam or security, setup an email specific for the site and /or an unknown number on Skype. Make it easy for people to do business with you.